- Production companies: INA
- Broadcaster / Distributor:
- Type of use: Social media
The French fashion house Balmain celebrated two major anniversaries in 2020 and 2021 : the 75 years of its creation by Pierre Balmain in 1945 and the ten years of Olivier Rousteing as creative director of the House. A double occasion for Balmain to honor its heritage and the continuity between two men who respectively introduced and reinterpreted the "New French Style".
Aware of INA's rich collection of historic video recordings, Balmain entrusted INA with the production of a 4-episodes web series (directed by Isabelle Foucrier) that focuses on this Heritage through 4 different aspects of the fashion house's history.
Discover here the episode of the series focusing on Balmain's conquest of the American market.